(7 out of 7)
Height: 7’ 6”
Height: 7’ 6”
Head east on Hyde Park Gate, Turn left to stay on hyde Park Gate, Turn Right onto Kensington Rd/A325, Continue to follow A315, continue onto Knightsbridge/A4, your destination will be on the left - McLaren - a building that houses the most expensive apartments in london as well as a Ferrari and a Lamborghini dealership. I would pass this complex almost everyday on my way into east London and began to consider the destructive impact of the extreme consumeristic and materialistic culture that is Southwest London. It seemed irresponsible and spoke to my own destructive consumption as well. It is for that reason that I decided to embody the consumeristic nature of London’s culture in these reclaimed floor boards from a multimillion pound renovation of a flat in SW7 neighborhood. The wood panels, carved away with a chisel and hammer, present the progression of consumerism and its gradual destruction. The top angles remain the same throughout all of the floorboards and represent peoples’ stagnant attitude toward materialism: we neglect the fact that irresponsible consumption does negatively impact our surroundings. The bottom angles, on the other hand, become more obtuse with each panel. These transforming angles represent the actual impact of western societal consumeristic choices on the the environment. Eventually the wood, chiseled away into nothingness, will be consumed and no structure will be left at all.
Isenberg, Monroe, “SW7,” Lewis & Clark Senior Art, accessed February 27, 2015, https://library.lclark.edu/seniorprojects/items/show/4307.